Thanks to last year’s unprecedented events, a myriad of new business entities ‘went digital’ during the course of 2020, rendering the various markets increasingly saturated.
While there is no telling what 2021 has in store for business owners, it is important to have strategies in place to affect business growth during the year ahead. One sure way to achieve this is for traditional businesses to embrace digital transformation and for digital businesses to adopt creative tactics to ensure relevance in a competitive environment.
Take care of your people
If you want your digital business to go from strength to strength this year you need to ensure that you look after your biggest asset: your staff. Providing your employees on-going training, fringe benefits, and a comfortable working environment will not only boost productivity but improve staff retention as well.
Even if your business is digital, you also need to take heed of the importance of being adequately insured. The team at Cerity believes that a small digital business needs to be protected when emergency situations arise. This includes having up-to-date workers comp insurance that will safeguard both the business and its employees.
Make an effort to capture positive feedback
One of the most effective ways to boost a digital business’s online reputation is by generating as much optimistic feedback as possible via public forums. According to Deepak Shukla, founder of SEO gem Pearl Lemon, there is no shame in asking clients to continuously leave reviews about various aspects of the business. People tend to trust the feedback of their peers more than the promises of a salesperson which is why this tactic can help give a digital brand a very useful boost.
Start a podcast
Many digital businesses are used to pursuing top-of-the-funnel metrics such as reach and impressions. This year, however, this focus will switch to ‘time spent’ – a phrase that loosely refers to the amount of time a brand’s audience spends perusing their content.
Starting a podcast is a great way to tap into a ‘listening’ market which has been found to spend considerably more time-consuming content than a ‘viewing’ market. As beneficial as a podcast can be to a digital brand it is vital to understand that it requires a significant amount of hard work and dedication. Creating interest and attracting listeners may take some time but it will be well worth the effort when lead generation and conversion becomes substantially easier.
There is no doubt that the year ahead will be an interesting one. While it is impossible to predict how the year will pan out, it is possible to implement as many strategies as possible to ensure optimal business growth during 2021.