The art of cold emailing only continues to grow, becoming one of the most efficient ways for a business to business communication and selling. Sending a cold email can seem intimidating, but we promise with practice it can be a fun and rewarding experience. That’s why we’ve created this guide to help you improve your open and response rates so that you can start selling in a more efficient way.
1: Use a Mass Email Management System
One of the best ways to better your open and response rates is through using a mass email management system. One of our favorites is called GMass—a tool that connects to your Gmail for mass emailing purposes. With this tool, you can create lists of contacts, send automatic follow-up emails, as well as surpass Gmail’s sending limits. These features can significantly heighten your response rates, as you’ll be able to spend less time worrying about organizing recipients and responses and be able to spend more time building and personalizing your flows.
2: Include the Recipient’s Name in the Subject Line
Studies show that personalized emails with the recipient’s name can sell up to 6 times more than the average email, making them an incredibly important and useful detail. When someone sees that they’re being addressed formally in the subject line, they’re more likely to open the email and read it. Most of the time, you’ll never get a response on their first open—however, this lays a great foundation for you to continue to connect with them.
3: Be Persistent About Follow Up Emails
It’s crucial to stay vigilant and persistent about following up when you don’t get a response from your recipient. Getting your first open isn’t an easy feat, especially with the amount of emails that most people get in a day. However, you shouldn’t get discouraged or give up—many people won’t open cold emails until at least the second email is sent. Keep this in mind and stay on top of your follow ups, as they are the key piece in getting responses.
4: Personalize Every Email
Personalization isn’t just about swapping out the recipients name every time you send a new email, as it’s also about customizing and tailoring your emails to each recipient. Think about cold emails the same way you write a cover letter—they all have the same general format, however your experiences and the recipient’s names are swapped out depending on what you’re applying for. By taking these principles and applying them to emailing, you’ll be able to strengthen your body copy and draw more people in to your business offers. Sounding like a template is the worst thing you can do, as many people will feel less valued and be less likely to take you up on your offers.
5: Act Friendly and Personable
Whether you’re getting responses or not, staying positive and polite is crucial to securing an email open. The more kind you are, the more likely you are to finally make that connection. Remember that you’re in the “seller” position and are asking for time out of your recipient’s busy day, meaning that you should be kind and flexible with them. By keeping within email etiquette and being mindful of the other person, they’ll be much more likely to listen to your business offer.
Sending cold emails can be a rewarding and fun experience when you know how to tailor them to who you’re marketing towards. In addition, you’ll also be helping your company and professional career by increasing sales and making meaningful business connections By using these expert techniques and bettering your writing abilities, you’ll begin to increase your open and response rates while also helping yourself and your company.
