Successfully Create an Online Store With These Easy Steps

If you have a product that you want to market to more people, an online store is what you need. Creating an online store is not smooth sailing, in the sense that there are lots and lots to do. You have to put in the work. However, with knowledge, a proper guide, a bright plan, and the best website development solutions, you can build a successful online presence.

Follow these five steps to guide you through the process so you can make an online store that works.

Step 1: Brainstorm Bright Ideas and Decide on What You Want to Sell

Since you are thinking about opening an online store, anyone would assume that you have already decided what would be sold in your store. Do you want to sell kitchenware, or beauty and skincare products? Just relax and brainstorm on any idea that comes to mind.

Brainstorming Bright Ideas

If you haven’t thought of anything, or are confused about what product to sell, here are a few tips you should follow to come up with a bright plan.

  • Choose something you are passionate about. Why is this so important?

Picking a product you know almost like the back of your hand will keep you motivated and enthusiastic about managing your store. Every single day will be about you dealing with your customers online, whom, by the way, you will have to talk to about your products.

Imagine having a tech gadget online store, and you can’t describe in detail what the products are about or how they function — that’ll be a huge problem someday if not now. However, choosing what you love will save you a whole lot of time and stress. It will be easier and make your work more productive.

  • Let whatever you’re going with be able to add value to your target audience. Your niche should be able to solve a problem. It should be on demand. Don’t try to make people want something they don’t need. Instead, look for people who already want something but haven’t been able to get it, and provide it to them.
  • Capitalize on online marketplace trends. Come up with ideas for products that could allow you to take advantage of what’s currently trending, or consider how the trends might change so you can be one of the first to enter the market when the next big trend emerges.
  • Find out what people search for on the internet through tools like Semrush, UberSuggest, or KWFinder. These are research tools to see the type of questions people ask every day. This will help you know where and where not to venture.

Step 2: Create Your Website

creating an online store

Start making your online store once you know what you want to sell. Know that certain components may cost you money from time to time.

An Online Address

This is also called a domain or website name. It is through the domain name that users can visit your online store. Your domain name should have the following characteristics;

  • It should be unique, not copyrighted.
  • Be concise (can be a word, but not more than 3 words).
  • Be easy to remember.
  • It should have a focus keyword around where its core content is centered. Take, for instance, this site’s domain name, “blogthetech.com,” where “tech” is the main keyword. Merely looking at this, one would easily figure out that this website offers tech-related assistance.
  • Use the .com extension. This is the best unless you have a particular target geographic location or belong to a certain company.
  • Be without numbers or other foreign characters.
  • Be easy to spell and pronounce.

Choose the Right Platform for Your Project

Now that you’ve gotten a domain name, choose the platform that aligns with your business needs. You’ll need to find a place to start selling what you’ve got.

Now, you can either:

  1. Search for the perfect web development studio, like Galaxy IT web Studio, to create an online store from scratch or
  2. Employ an e-commerce platform to build your online shop the way you want to.
  3. Another option is to dropship from an established third-party manufacturer or reseller. When a consumer makes a purchase from your site, you can pass their order on to a third party who will handle packaging and shipping instead of you. This approach is known as Dropshipping.

If you select getting a studio, ensure they provide you with a content management system (CMS). A CMS helps you easily design and manage the content of your website. WordPress, for example, is a renowned CMS solution.

On the other hand, you can create your own online store with an e-commerce platform. BigCommerce, Shopify, WooCommerce, and Squarespace, to name a few, are popular platforms you can pick from.

We recommend you work with the aforementioned options rather than dropshipping. They will profit you better with less risk in the long run.

Design Your Brand

A brand is a company’s identity. It makes your business known with a particular name, purpose, logo, or any other feature and makes you stand out from competitors in the same niche as you. People brand their online store however they wish to be perceived.

Read More: Why Your Branding Strategy Is Important

You can pay a designer to customize your brand logo or design it yourself to save costs.

Develop Your Online Store

Argos Online Store

After designing a platform, the next task is developing your store. Key elements to focus on include:

  • Responsive Design: Your store must be mobile-friendly, as a significant portion of online shopping is done on different devices.
  • Fast Loading Speed: Optimize your website to ensure quick loading times, as slow websites can put off potential customers.
  • Easy Navigation: Simplify the navigation process to help customers quickly find what they’re looking for.
  • High-Quality Images: Use high-resolution images for your products to give customers a clear view of what they’re buying.
  • List Your Products: All necessary details (product name, description, price, photos, weight, color, and so on) should be included in the online store. This will help customers make choices. 
  • Search and Filters for Product Search: Customers use the search and filter tool when they want to find something on a website. Look carefully at how you can make the search better or whether a category-based search is helpful. Always update the list if needed.
BESTBUYs Search and Filters for Product Search
BESTBUY’s Search and Filters for Product Search
  • What about payment methods?

There are different ways to get payments if you’re an online vendor. There is Visa card, MasterCard, Stripe, PayPal, etc. Just make sure you understand how online payments work and think about things like fees and any restrictions that might apply worldwide.

Finally, add a currency selector so that your prices are immediately changed to the buyer’s currency if you sell to people in other countries.

WooCommerce Currency Selector
  • Use an SSL Certificate

SSL is short for secure socket layer. The SSL certificates protect you and your clients against the most common online threats. These certificates are given by Certificate providers, which are trusted third parties and are in charge of giving SSL certificates to websites.

These certificates make sure that the SSL protocol links between you and your client are encrypted.  All your customer’s payment details and transaction history cannot be hacked, which means your brand is trustworthy.

  • Create Important Pages for the Online Store

In addition to product pages, there are some must-have pages that need to be established for your online store. These pages are intended to build trust, tell your brand’s story, answer questions, and provide contact details. These pages are:

  1. About Page: About pages provide an excellent opportunity for small businesses to establish trust and credibility as they establish their internet presence. On this page is where you prove the online store is trustworthy. Describe in detail your aim, the services you provide, and all there is to know about your brand.
  1. Contact Details Page: this serves as a means for customers to reach you. It could be them making inquiries about a product. You can be contacted via different means, like the online store’s phone number, email address, social media platform, and even physical location.
  1. Q&A Page: Add an FAQs section to save you lots of time answering emails.
  1. Policy Page: This page helps customers understand your business rules. When customers read your policy page, they know what to expect from you. It works hand in hand with terms and conditions.

The terms of service policy is a contract between you, as the service provider, and your clients. It clarifies how things will work and what rights you have. The policy page keeps you protected in the event of a consumer disagreement.


Step 3: Implementing Inbound Marketing Strategy

Effective marketing strategies are required in order to attract visitors to your store. Inbound marketing simply means drawing customers towards your site by providing value through content creation. Some of the core inbound marketing tactics include:

  • Content Marketing: It involves providing valuable information related to your niche, such as blogs, videos, or infographics, that will be useful to people and, at the same time, attract and retain them to your website.
  • Email Marketing: This involves collecting email addresses so that you can regularly send them newsletters informing customers of new products, promotions, or any changes made to your store. Of all online marketing efforts, email marketing has the highest ROI.
email marketing roi
  • Pay-Per-Click (PPC) Advertising: Run targeted ads on platforms like Google Ads and Facebook Ads to reach potential customers.
  • Search Engine Optimization (SEO): You should optimize your site for search engines so that people can find it online and visit it more often. SEO optimization isn’t as easy as it sounds, but you shouldn’t rule it out either. Be patient and everything will work perfectly once you get the hang of it.
  • Work with Influencers: Partner with influencers in your niche to promote your products and reach a broader audience.
Influencer marketing a makeup brand
  • Social Media Marketing: involves engaging the audience through platforms such as Facebook, Instagram, X, and Pinterest, among others, when promoting the products.
  • Customer Reviews and Testimonials: Encourage satisfied customers to leave reviews, as positive feedback can significantly influence potential buyers.

Step 4: Testing! Testing!! Testing!!!

Before your online store goes live, make sure to test it out on different web browsers and devices. It should look presentable on smartphones, tablets, and computers. 

Try placing a test order in your store to see if the checkout process works as it should. Also, observe if the pricing is accurate.

Test out the refund process to see how it works in case a customer needs to return an item. So, should a situation like this come up in the future, you will be ready to tackle it. 

All these are just you being intentional about the success of your online store and making sure you leave a lasting good impression on your customers.


Step 5: Supervise, Optimize, and Launch Your E-commerce Platform

The final step in creating a successful online store is ongoing monitoring and optimization. The main metrics to monitor are:

  • Analytics: Use analytics tools like Google Analytics to track your store’s performance, and identify areas for improvement and trends to adjust your marketing and sales strategies accordingly. Analytics is an integral part of marketing.
  • Traffic Sources: When you keep an eye on your store’s traffic, you will understand where your visitors are coming from. This will then help you concentrate on the most effective channels that give you the best return on investment (ROI).
  • SEO: After identifying your niche market and creating an online store tailored to it, you must ensure its visibility on search engines, as stated earlier. To determine the specific searches conducted for your product, use keyword research tools. Then, make sure that your site has all of these keywords in the right spots, which are page names, heading descriptions, products, URLs, and meta descriptions.

So when choosing a web development solution, go for one that provides SSL certificates.

  • Conversion Rate: Track the percentage of visitors who make a purchase and identify ways to improve it.

Do not forget to regularly update your store with new products, fresh content, and better features that will encourage customers to return.

Conclusion

Now that you have a plan and have done your homework, it’s time to put it to work!  As long as you use the right tools and follow these five steps, your online store will do well and make you money if you can capture even a fraction of the daily internet purchases. Choose something you are passionate about. It will help you manage your store better.

Find out more about how to build a real estate web platform if you want to make a website for real estate that will stand out.

Marvel Rick
Marvel Rick

Meet Marvel Rick! A talented copywriter who has a passion for singing. When she is not creating captivating content or singing her heart out, she often finds herself exploring new places or dancing. She is an engaging blogger who effortlessly incorporates her personal interests into her writing.

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