WordPress is popularly gaining the attention of many tech geeks as one of the best blogging and website content management systems (CMS). Every small scale or large scale organization has WordPress developers build and maintain their company website to expand their business online to authorities in different niches. A considerable percentage of websites on the internet are powered by WordPress equipped with countless plugins, some of which are free.
Search Engine Optimization(SEO) is a significant strategy used while flourishing an online business, and many organizations solely rely on organic traffic attracted by WooCommerce SEO experts. Let us dive deeper into the lesser-known benefits of working with WordPress:
WordPress dashboard allows you to edit your permalinks, which are the URLs on your website. You can simply visit the settings and customize the format for it to look like a link. Permalinks are better for your visitors and search engines, which enable them to find out the topic of your article.
Permalinks boost the ranking of your website through the important keywords they contain and increase the CTR(click-through-rate) of your post on search engines. It is crucial to maintain a certain number of clicks; otherwise, your website gets dropped into a lower position by Google.
Therefore, you must customize the permalinks to make them appealing rather than leaving them to the default option.
2. Website Speed
Users may get annoyed if your website loads slowly; hence it can negatively impact your Bounce rate. Although speed is not a ranking factor, it helps to engage your customer better. If your website consistently becomes slow, Google may have to ban it. However, WordPress offers numerous fast-loading themes and plugins that are specifically created to improve the site’s speed.
3. Mobile Optimisation
Nowadays, users mostly browse search engines from their tablets or smartphones. So it is essential for entrepreneurs to adapt to this trend. WordPress offers you the already optimized themes for mobile phones and other gadgets, and you can additionally customize your website’s view for those gadgets. It also ensures the mobile version of your site to be of similar quality as your regular online version. Poor quality mobile view of your website can affect its rankings on search engines.
4. Customer Experience
An interactive website can keep your visitors engaged with your content for a longer period of time. Whereas, a bad web design or poor structure of your website, such as poorly chosen images, can lead to a bad user experience. Google determines the user experience through bounce rate per average time a user spends on your website. Visit the Google Analytics account to see the bounce rate of your website. WordPress provides you with innumerable plugins and themes to customize your website and make it decent-looking, which increases user engagement through comments and questions asked by them. This activity of interaction boosts your website ranking on the Google search engine.
5. SEO-Friendly Images
As visuals and images speak more than a text about your business, using images makes your content look appealing and efficiently breaks up the flow of the text. However, you must choose relevant and good-quality images for your content. Hiring a woocommerce SEO agency makes this task a lot easier as they optimally choose appropriate themes and plugins to customize your website and make the blogging experience memorable.
WordPress allows you to optimize your website’s SEO images and include a version of your keyword in them. Additionally, WordPress plugins automatically optimize the size of images, improving page speed. Additionally, WordPress offers you numerous plugins that maximize your social media exposure by adding social media buttons to your content. This helps to get maximum shares from your visitors and encourages your users to be a part of your social media campaign.
6. Adds Metadata
The two main ranking factors for your website are the meta description and the SEO title. Your website’s posts and web pages require to have a meta title and description, including the target keyword, which significantly boosts search engine ranking. WordPress provides many free SEO plugins that allow adding SEO titles and descriptions. The titles and descriptions are viewable on search engines, improving your CTR. Therefore, gone are the days when you had to add the Metadata manually when you can now get the meta titles, and descriptions added automatically.
Best WordPress SEO Plugins and Tools
Significant growth of your business and engagement of potential customers requires you to optimize your website through numerous WordPress SEO tools and plugins. However, it is extremely important to understand the occurrence and usage of each plugin and tool to avoid plugin conflict. If you are wondering about the best WordPress SEO tools and plugins that can help to maximize traffic on your website, check out their below mentioned multidimensional functionalities:
SEMRush is widely used as told by professional SEO experts, bloggers, marketers, and businesses as it is equipped with an extensive set of tools to engage more traffic. It allows you to find organic keywords and do competitive research to identify which keyword ranks for your competitors, strategizing how to beat them. The SEO writing assistant tool of SEMRush helps to write SEO-friendly content and improve your website content by stressing Focus keywords. The competitive intelligence and SEO rank tracker features of SEMRush make it a popular choice of SEO experts.
2. Yoast SEO
Yoast SEO is a WordPress SEO plugin that is increasingly gaining popularity as it enables you to prepend SEO titles and descriptions to all web pages of your website effortlessly. It is known to generate an XML sitemap Of your website content, making it easy for search engines to crawl your website. Yoast SEO also allows you to import your SEO data if you were using another SEO plugin before.
3. All In One SEO for WordPress(AIO SEO)
The market has reported All In One SEO for WordPress(AIO SEO) to be the finest WordPress SEO plugin Used by millions of users. It possesses the most encyclopedic SEO tool kit that automatically chooses the best SEO setting for your requirement and helps to enhance search engine positioning.
The smart meta tag generator of this WordPress SEO tool uses dynamic values such as present year, month, day, and much more in your SEO titles and descriptions so that you don’t have to update every time while making little changes in your SEO titles.
AIO SEO is equipped with snippet schema markup, smart XML sitemaps, built-in social media integration, and other useful features to enhance your website’s visibility on search engines. Various agencies offer woocommerce SEO services such as dynamic optimizations, product image SEO, optimization of individual product pages, and other features to attract more organic traffic to your online business. Hence, AIO SEO has proved to be a beginner-friendly and most extensive WordPress SEO plugin that works excellently for all types of eCommerce, businesses, blogs, news, and other websites.
4. Google Search Console
Google has offered Google search console as a costless tool to website owners, which helps to supervise and maintain their website’s presence on Google search result pages. It notifies the owners when Google cannot crawl and index web pages on your website and offers tips to fix those errors. Additionally, it specifically points out the keywords, anchor texts, average positioning, and much more your website is ranking for. This data proves to be crucial to optimize your content and rank your website higher.
MonsterInsights is a WordPress Google Analytics plugin that gives you insights to improve your website SEO strategy. It allows you to install Google Analytics in WordPress and shows reports in the WordPress dashboard. These reports tell you about your leading content, user’s activity on your website, where your users are coming from, and much more. The most revolutionary feature of MonsterInsights is that it allows you to see which products are popular where your customer is Losing interest by tracking eCommerce SEO.
In our hope that our content piece helped you to find the best WordPress SEO plugins and tools for your website, may your business flourish tremendously, and witness innumerable conversions.