How to explain the importance of SEO?
If you’ve already understood the importance of SEO for your business, you need to share it with your team. Probably your business partner isn’t willing to invest in SEO for online presence, or even worse, and your boss might be unaware of its goodness.
You need to be specific about how you explain what you’ve understood about SEO and also make sure that’s correct. You might also have a research project at hand, and you need to tell your boss why you think the business needs it. Your decisions can make a significant impact on the company, and you’d not want to lose such an opportunity.
Before introducing quality agencies like YEAH! Local to your company, let your boss have a brief of what they do. Here, we’re going to make SEO easily understandable for you, so that you can tell your team why they need to implement it.
- Help them know the terminology
Every field has industry jargons, and SEO isn’t different. If your boss has his eyes glazing over the spreadsheets made by the accountant, people are not going to catch your lingo too. When you explain people about SEO, you need to start from scratch even if few of your team members know it already.
Take enough time to educate them and don’t keep blurting out jargons they don’t relate to. It is smart to make a presentation to clarify what you have to say and also add metrics to validate your suggestions. Taking examples of companies that have evolved with the help of SEO is a plus point.
- Explain why they need SEO
There is a lot of work that goes into SEO, and they don’t always offer you instant results. Several people find it hard to rely on SEO because they expect a lot more from it. It can be tough to convince your boss to convince a course of action that doesn’t specify objective benchmarks.
When you explain why you choose to implement SEO into the business, you need to think about the overall picture. You have to define the goals to your boss and make him realize if and why it is essential.
For example, suppose you found out about duplicate content and the penalties it brings. It will help you explain why websites need fresh and unique content. Furthermore, when they’re SEO rich, they help build the business.
- Let more people be a part of this
Depending on how big your company is, you might have regular meetings. When companies are small, almost everyone might be a part of the discussion even though they don’t need to. However, if you have IT people, who know the technical details, they will be able to add some inputs on how the SEO strategies can work.
We’re sure you’d want to the marketing team to look into this more than the IT team, but having more opinions always help. People can give their suggestions and support the business to get the right direction. On the other hand, the executive leaders might care less about your SEO strategies, but if it boosts the company, they will want more of it too.
- Keep it documented
When most people don’t know much about SEO, you could get a lot of blank stares, sarcastic remarks, and disinterest. They can imagine that you’re taking advantage of their little idea about the concept and make things up.
You need to back up all that you say with documents, reports, presentations, and so on. It is essential to consider the metrics and keep your explanation simple.
- Build your SEO credibility first
It will hurt when you’re trying hard to explain about SEO, but you aren’t taken seriously. You should consider thinking about improving your credibility to prove people how it works.
You can do this even if you’re a leader in the marketing department. You can write articles on behalf of your company and reply to questions customers ask. It not only gives you content to add in the company but also provides valuable resources and resolves customer queries.
How does a CEO consider SEO strategies?
Most businesses today will believe that SEO is crucial for their company’s online presence. However, most of them might not care about how SEO works. This is also the reason why they’d want someone else to do it for them. However, you can have long meetings where you explain why the company needs SEO, but they don’t get your enthusiasm.
Every CEO will want to know how such a practice can improve their business or why is it worth investing. You can speak about a few SEO topics, but you will not be able to urge them to dig deep. Utilize their interest and make the discussion convincing. Help them know how well the benefits of SEO will show up.
Introduce the company to the best SEO agency
If your marketing team doesn’t know or work on SEO strategies, you need to hire people who can do that. Look out for the best in town and introduce them to your company. Maybe one of their executives can be a part of the meeting, and you let them explain more about SEO. This will not only help them tell better but also seem more convincing.
Some SEO agencies can give you a measurable guarantee and foresee how they wish to work for you. Make sure you check their clients and work profile to hire them for their services.
SEO will make your company flourish in the long run, but it needs to be professionally handled. Not everyone can give you quality results through this marketing strategy and get your business.
You need to be picky about choosing the perfect company to take up this job. Once you start getting results, these will reap you permanently and keep getting better with time.
You now need to start by explaining your company about SEO and then take things ahead!