Being active on social media platforms like Facebook, Twitter, and Instagram is a key part of growing your health and nutrition brand. These platforms will help to amplify your reach, enhance your reputation in the industry, and get more clients.
And, we want you to make the most out of these platforms so that you can market your health and wellness business effectively. To this end, we will share some social media content ideas and tips to help drive engagement and accelerate success for your business. With that said, let’s jump straight in.
Video remains one of the most powerful types of content when it comes to social media marketing. Studies show that Instagram videos generate a considerably higher engagement, compared to photos posted on the same platform.
Furthermore, tweets featuring videos have 10 times higher engagement, compared to those without. Also, social media users are more likely to share video-related posts within their social circles.
So, if you are looking to increase your engagement on Instagram, then videos should be at the forefront of your content creation plans. And the good news is that you don’t need to spend hundreds of hours creating long videos.
Small, bite-sized videos are as effective as long hours. Such videos will only take a few minutes of your time. Besides, they are easy to consume and easy to share. And, you don’t need sophisticated video equipment to create such videos. Also, there are hundreds of free tools out there, which you can use to edit and polish such videos.
Some of the different types of videos that you can post on your social media channels to drive engagement include explainers, testimonials, reviews, and announcements, just to name a few. Facebook, Instagram, YouTube and Snapchat are the best social media platforms for video content.
User Generated Content
As its name suggests, user-generated content is a type of content that your social media followers create. Usually, this content will feature your brand. But unlike promotional content, this type of content is not paid for by your brand. User-generated content can be in the form of non-solicited reviews and testimonials.
For instance, someone may post a video on Instagram, talking about how your recipes have helped them to achieve their weight-loss goals. If such type of content is available, then you should consider sharing it on your social media channels.
Sharing user-generated content on social media will help to build credibility and trust among your audience. However, before you post this type of content on your social media channels, make sure the owner has permitted you to do so. Failure to do so may lead to a couple of issues that may ruin your brand’s reputation.
Infographics should also be part of your content strategy for your health and nutrition brand. They are a type of content, featuring a combination of text and graphics. Infographics offer an effective means of educating your audience on a particular topic since the information is presented in an easy-to-consume format. Also, considering that infographics are visual in nature, they can boost your engagement on social media.
For instance, you may want to educate your audience on the benefits of eating fruits regularly. And, you have two options. You can write a blog post and then post a link on your social media channels or create an infographic on the same. As you may expect, the infographic will have a higher engagement rate, compared to the blog post.
While creating an infographic may appear like a tall order, this is not the case. You just need to find an infographics template and then plug in the information that you want to share with your audience. Make use of a professionally designed template bundle, so you won’t have to create your own graphics, and you will have your first infographic ready in a few minutes. LinkedIn and Facebook are among the best platforms for sharing infographics.
Ephemeral content is a type of content that lasts for a couple of hours before it disappears. For instance, Instagram Stories will only remain up for a maximum of 24 hours and then disappear. This is also the case with Facebook Stories.
Since it only remains up for a limited duration, social media users are eager to interact with it, before it disappears. Therefore, you can expect it to deliver higher levels of engagement, compared to standard posts.
Considering that this content will only be up for a limited duration, you can use it to create buzz around a product you are launching or a limited-time offer. You can also use Stories to feature your clients, create polls, promote a sale, or hold contests.
If you are stuck on what to post on social media, then the ideas we’ve shared here should provide you with a good starting point. And with time, you’ll figure out the content types that resonate best with your target audience.