It is no secret that AI is one of the most exciting and top technology trends as of 2023. With many activities in the digital world that depend on automation, there’s a genuine need to employ artificial intelligence (AI) everywhere.
The reality is that; AI is now setting the pace for numerous businesses by taking over most of their functions. Organizations are letting intelligent machines work for them and execute goals faster.
As a result, your teams can accomplish other valuable tasks faster and enable the quick actualization of returns on investment (ROI). When it comes to content marketing, the norm has always been that employees must work hard to complete tasks. This can include content writing, data review, keyword research, etc.
Sometimes, handling these tasks becomes too overwhelming. It’s not easy for marketers to sit and spend many hours researching, writing, and optimizing. Yet, they could use the time and effort to handle other creative organizational tasks.
But, then, AI comes in to enhance content marketing by executing tasks such as the following:
- Data collection and analysis in large amounts
- Formulating appropriate content
- Improving user experience
- Generating automated content marketing
- Enhancing personal user experiences and much more
According to experts, you don’t have to fret over such sophisticated machines replacing your duties at work. Instead, they come in so that you can redirect your focus to the skills that rely on creativity and innovations. These are the skills that machines can hardly replace.
Let’s look at this example of companies using AI for their content marketing.
Associated Press (AP) and the Orlando Magic companies employ artificial intelligence to create numerous content pieces from their data. And they report that this is a thousand times better and faster than human effort.
The Associated Press, for instance, employs automated insights to write reports from their data automatically. As a result, their employees get to focus on higher-value tasks.
Orlando Magic, on the other hand, uses AI to generate personalized emails that boost audience engagement. They also use AI technology to accomplish the following content marketing tasks:
- Generate product descriptions
- Create pleasant online content
- Nurture potential prospects
Here are some of the essential AI-Powered marketing tools:
- Astro – It’s an intelligent tool used for email marketing management. Astro allows you to realize faster and maximum results from your email marketing.
- Clara – It’s an assistant tool that companies use to schedule and reschedule business meetings. The tool is also essential in making follow-ups on meetings.
- ActionIQ – It’s an effective tool for cross-channel data management. Companies use it to add centralized insights into their branding and content marketing strategies.
Let’s look at how AI is changing the game of content marketing.
How Is Artificial Intelligence Changing the Content Marketing Game?
- Helps Generate High-Quality and Well-Optimized Content
The truth is that; today, your content’s quality will determine the extent to which your business’s online presence is felt. You must use a high-quality content marketing strategy to attain your business goals. The content is a crucial asset to your business.
But then, online content keeps getting complex. Every day, millions of blog posts get published, each fighting to rank on the search engine page results (SERPs). Yet, your marketing efforts will be fruitless if your content fails to rank and your target audience doesn’t locate you.
So, what should you do?
You must up your content marketing game. With the intense competition, your content has to be generated with SEO as the primary focus. Creating optimized content is essential, and you don’t just stop there. You must keep upgrading and optimizing the content repeatedly for the best results.
Indeed, businesses need help to upscale their content to get the desired results from content marketing. This explains why you need to incorporate AI to realize your business’s goals faster.
Most importantly, you need to optimize your content further to attain a competitive advantage amidst the overcrowded online marketing landscape.
That’s why you should consider working with a reliable content marketing agency. They use their skills and expertise to help your business generate the best content marketing strategy. The outsourced content experts are highly skilled in digital marketing techniques. They use their expertise to make your business stand out in the online market.
These pros help you develop high-quality content that aligns with your business and overall content marketing goals. That way, your content will be well-optimized and enable your target audience to locate your services faster in search engines.
Content marketing services include:
- Content creation
- Formulation of content marketing strategy
- Publishing and tracking content results
- Updating relevant content.
Therefore, the marketing agency ensures you deliver content your audiences will love and benefit from. In return, you manage to drive exceptional business results.
- Boosts Return on Investment (ROI) Through Focus on Target Audience
The effect of artificial intelligence on marketing can be tremendous. AI lets marketers know their customers’ behavior patterns and establish the right actions to take. As a result, they can formulate the right content marketing strategy. They do this timely and effectively while targeting the right clients.
Notably, 76% of consumers believe that companies already understand their needs and concerns, and can meet them appropriately. Thankfully, AI makes it possible – It enables quick decision-making by marketers.
Intelligent machines offer a vast amount of marketing data analytics from different websites and social media sites faster. Hence, with AI-powered marketing tools, content marketers can formulate a predictive customer analysis.
They can also generate more targeted and personalized strategies that align with the business’s content marketing goals. Such elements help boost your organization’s ROI.
Since AI allows marketers to attain deeper customer insights, they know how to better group the target audiences based on their particular needs. Understanding the target audience’s needs empowers marketers to maximize ROI. As a result, organizations reduce wasted budgets spent on ineffective content marketing efforts.
- Use of AI Results in Cost-Effectiveness
By using AI to achieve content marketing goals, organizations can work with extra expenditures in other marketing strategies and campaigns. You may only need to seek the expertise of a content marketing agency.
As a result, it becomes easier to realize cost reduction measures by working quickly and efficiently. This leads to increased organizational revenues. Remember, results may take longer when your organization spends too much time and money to achieve content marketing goals.
Artificial intelligence tools can help you cut down the time needed to realize the everyday tasks done by your employees. Most importantly, it helps minimize possible errors.
Also, you manage to reduce the costs of hiring more employees significantly. Thus, you can maximize the available talents to handle highly valuable tasks.
- AI-Powered Chatbots Enhance Your Content
AI-powered chatbots are a crucial tool in enhancing your content marketing goals. The tool works automatically by offering one-on-one customer engagement on your behalf.
Prospects can now receive answers to their questions using chatbots on websites and other online platforms like Facebook Messenger. The bots mimic real-life conversations with your customers. This offers potential clients the quick responses they need towards their concerns throughout their inquiry and purchase journey.
Most importantly, website bots can offer detailed information to prospects who want to know more about particular products or services. Therefore, consumers enjoy the fact that they’re having regular human-like conversations, with their concerns being handled quickly.
Hence, in today’s fast-paced digital world, employing AI-powered chatbots in your content marketing is crucial. It helps entice potential consumers, engage them, and convert them into buyers. The bots also ensure reliable 24/7 customer service and full-time access to your social media and web content.
Besides, AI bots can generate automated content with little human effort. AI tools formulate automated content using natural language generation (NLG) technologies.
The tools work smartly to convert your raw data into well-written and readable content formats.
Artificial intelligence tools can also allow you to discover highly targeted website content and smart word suggestions. As a result, you get to know the correct information that aligns with your content marketing needs.
Content marketers can automate thousands of overwhelming and time-consuming tasks with modern AI tools and technologies. That way, they can focus more on the creative aspects of content marketing.
As organizations may still need to remain hands-on with some content marketing tasks, there’s more need to apply content marketing automation. Today, content marketers can quickly transcribe numerous data into different formats, courtesy of AI.
AI and machine learning also allow digital marketers to discover more about their customers. Hence, building excellent and meaningful relationships with consumers becomes easier.
It’s no surprise that marketing teams which perform best are highly likely to employ the use of AI severally in their content marketing and campaigns. Indeed, this is a perfect way in which tasks get executed faster.
Most importantly, outsourcing the help of the best content marketing agency helps you to create optimized content. The experts ensure you continue upgrading and optimizing your content marketing strategies over and again for the best results. Hence, you realize your short and long-term content marketing goals faster.