Think of your last Google search—in fact, think of your last hundred Google searches. When was the last time you explored beyond the first page of results?
According to a 2018 survey, 90 percent of respondents click on the first few results. If you don’t see what you’re looking for right away, you’re more likely to change your query than click to page two.
If you want clicks for your business, you need to rank high. Don’t let yourself get buried in the unseen depths of the search results. Try following these simple strategies to rank higher on Google now.
1. Keywords Keywords Keywords
Search engines are built on the backbone of keywords; the more you have, the better your results. Start by doing your keyword research. There are plenty of tools that can help you identify the most popular Google keywords.
After you find out exactly what terms your ideal clients are using, then lightly pad your content with those phrases. Don’t go overboard; the algorithms are smart enough to recognize keyword stuffing. Using a keyword two or three times per page is enough.
2. Add Value
Google rankings reward quality content and the algorithms measure that value in a few different ways. In addition to your keywords, Google looks for elements like length, formatting, images, and video.
Numbers are also great for SEO. When you can, stock your pages and articles with quality stats.
3. Audit Your Content
Make sure you see the benefits of SEO long-term by keeping an eye on your metrics and industry trends. Not every page can be evergreen; if you see a dip in results, update your copy with new and improved SEO keywords and strategies.
Remember that quality matters more than quantity. If an older article is no longer relevant, remove it.
4. Use the Right Links
Internal and external links help your content appear more authoritative. Outbound links function like citations; they make your content more credible. So, don’t be indiscriminate with your linking choices.
External linking essentially allows you to borrow the keywords of another page by building a connection with it. Make sure the links are relevant and high-ranking. They should add value to your client’s experience.
5. Hire an Expert
SEO best practices are always evolving as algorithms change—keeping up is a full-time job. Focus on your business and let the pros handle the SEO.
They can help you rank high and strike the right balance between adding value for your customers as well as the search algorithms. Read more about targeted, industry-specific SEO companies.
Rank Higher on Google Today
In today’s online world, anything and everything is instantly searchable: the only way to get the results you want is to be the result your clients see. Follow these simple tips to rank higher on Google and watch your business rise as well.
Did you learn something from this article? There’s so much more to discover! Check out the other articles on this site to learn about the importance of SEO and beyond.