A small business lead generation strategy is one in which a small business focuses on building interest in its product or service and attracting potential customers, hoping that those potential customers will eventually become paying ones.
For example, in 2022, social media is one of the best mediums or places where you can generate new business leads. And with over 700 million active users, Instagram is a great place to market your small business. Nevertheless, there are numerous ways how to make your business stand out on Instagram and generate valuable business leads, many of which you will find below and can easily implement to develop your social media lead generation strategy.
So, how do you pique the interest of your target audience and boost engagement levels? Here, we’ll discuss some of these strategies and tactics and how you can apply them to small businesses.
Small business lead generation begins with establishing a presence in the path of potential leads and providing a reason for them to visit your website. Here’s a list of ideas that can help you accomplish this:
- Create a Blog
A blog can include articles, videos, podcasts, infographics, galleries, or any combination of these elements. The goal is to create content that answers customers’ questions. Furthermore, you should learn and apply SEO techniques to boost your search rankings.
- Post As A Guest On Relevant Websites
Offer your expertise to online publishers in the form of guest posts for free. Include links to useful resources on your website in your articles whenever possible. Make sure you apply this strategy to local print publications as well, making sure to include a link to your website.
- Participate In Social Media
Share content on your profiles as frequently as possible, whether it’s homemade or curated. Interact with prospects in a way that is both informative and helpful. Always follow influential people in your industry and try to develop mutually beneficial relationships with them.
- Place Paid Search Ads
Investigate the various advertising options Google Ads provides and refine your strategies to lower pay-per-click costs and increase ROI. Take, for example, Microsoft advertising on Bing and Yahoo! Search.
- Run Social Media Advertisements
Facebook advertising is simple, often effective, and has a low barrier to entry. You can start for as little as $5 per day. Twitter, LinkedIn, YouTube, Instagram, and Pinterest all have online advertising programs that you can try out to generate leads.
With native advertising, your online advertising options extend beyond the top search and social channels to include millions of publishers. Discover how to run programmatic ads on discovery networks like Taboola. Investigate the possibility of collaborating with publishers to create sponsored advertisements and content.
- Create a Referral Network
Identify practical marketing projects that justify reaching out to experts to make connections, build relationships, and create content (such as co-created content, co-hosted events, or social media partnerships).
Take into account projects based on case studies, interviews, and various types of collaboration. Invite well-known experts to write guest blogs for your website and rather than seeking recompense, simply support your supporters.
- Organize Events
Organize webinars and participate in conferences and local events as well as any relevant expos where you can provide attendees with a reason to participate. Create live streams and other types of events using social media.
- Make Use Of Email Marketing
The traffic you generate through email marketing comes with a caveat: it is only for people who have already visited your site and opted into your list (unless you built an email list offline). You can use email to drive traffic to your website by providing compelling reasons for subscribers to return. Send newsletters and meaningful emails informing recipients of useful content on your website.
- Increase The Amount Of Time You Spend Doing What Works
Set up a Google Analytics account and collect data from it on a regular basis. Your objective is to determine who visits, where they came from, what pages they view, and how they behave. Use this data to build and develop your marketing and content strategies. Do more of what generates traffic and less of what doesn’t. Of course, you’ll also want to consider what motivates conversion.
Ideas to Transform Visitors Into Leads
A lot of traffic to your website is meaningless if it doesn’t lead to conversions and closing more sales. Your first challenge will be to define what conversion means—whether it is a subscription, an attendance, a try, a purchase, or any other goal. Your next challenge is to make it happen with enticing offers.
- Provide Samples
For the Software as a Service (SaaS) industry and other software-driven categories, such as games and apps, a free trial is frequently the go-to approach. Though you’ll have to give to get, you might want to send out physical product samples to interested customers. According to the law of reciprocity, many people will reward you with a purchase.
- Give Proof
Always make sure that you use the most of:
- Media mentions
- Trust badges
- Customer showcases
- Use cases
- Customer stories
- Portfolios and Galleries
So there you have it! The very basics of how to generate leads for your small business. The biggest thing to remember is that you can’t expect a client to just come to you. There are too many businesses to choose from, and your potential clients are spread out far and wide. You need a plan of attack, so create a strategy to get their attention and convert them into clients.