Today, the business built on car sharing (rental) has gained significant popularity. It distinguishes itself with sufficient profitability and stability, especially in large cities where vehicles are frequently rented for tourist trips and weddings.
Entrepreneurs in this line of business remain active even in economic crises. It is worth noting that having a good fleet of mid-range or executive cars, managing without a CRM system becomes quite challenging. With its assistance, one can automate customer interaction strategies, enhance service quality, set up effective marketing operations, and expand the customer base, crucial for the profitability of the business.
Exploring CRM Systems in Car Sharing
According to 2025 projections, the revenue of the CRM industry is expected to reach 80 billion dollars, indicating rapid market development driven by increased consumer demand for higher-quality services.
CRM provides several significant advantages for businesses, making it an indispensable tool for enterprises of any size.
Car sharing software is a solution that automates interactions with consumers. With such a tool, one can forget about extensive paperwork and contracts since all databases, accounting documents, invoices, and archives will be systematically organised in one place. Access to information will be available from any device, optimising various work processes.
The capabilities of CRM systems in car sharing include:
- Order and payment processing.
- Management of car rental workflows.
- Customer and related information management.
- Automatic SMS notifications about car reservations, application confirmations, end of rentals, and payment requirements.
- IP telephony.
- Reporting and verification of all financial changes company-wide or individually for each vehicle.
- Automation of documentary work.
- Location tracking of vehicles.
- Notifications about the end of rentals and balance monitoring for each customer.
- Detailed analytics on operations, manager performance, and applications.
In short, the goal of implementing a car sharing system is to increase revenue. The system provides information not only about customers but also about suppliers, employees, partners, contractors, allowing for the analysis of each and the formulation of optimization strategies.
In general, it is an essential tool for the smooth operation of a business, aiding in the selection of an effective marketing strategy, attracting customers, and establishing communication within the company.
Client Attraction and Adaptation through CRM
Every business desires one thing – increased customer numbers, achievable through the proper use of CRM systems.
- Finding new clients
Cold calls and advertising campaigns are not the only solutions for generating customer growth. CRM solutions enable lead and contact registration, notifying about their readiness to conclude a contract. SMS notifications can be set up to build proper communication with consumers.
The system will control which clients the manager should talk to, making the client feel cared for, and the manager will know what to discuss. Analytics will show which channels and marketing campaigns are more effective and need development.
- Customer database
Working with a CRM system allows you to gather more information about your customers. The system stores all their responses to advertising and interactions with sales departments. When a customer calls, the manager can already know what questions they previously had, helping them more efficiently.
- Sales building
The tool allows you to see all stages of work with a customer or lead. The system highlights requests ready for a deal. This is crucial in prolonged negotiations where a client goes through several stages before renting a car.
- Analysis of areas needing more attention
Company reports will allow you to review closed sales and customer status, enabling a focus on areas that require more attention.
Optimisation of Operations and Fleet Management
The implementation of corporate car sharing software allows for an enhancement in the efficiency of the company’s operations, through the optimisation of workflow processes and the attraction of new clients.
In the context of fleet management, CRM enables:
- Customer Knowledge
The adoption of such a tool provides the sales department with a competitive advantage, facilitating a positive disposition towards the consumer.
- Audience Segmentation
To augment the number of potential clients, a personalised and targeted approach to the audience is necessary. CRM automates the process of categorising contacts into clients and potential clients, consolidating them into common groups.
- Increase in Car Rental Requests
Constructing a sales funnel and streamlining sales and key tasks becomes more straightforward. The system provides the ability to establish a step-by-step and standardised sales process.
- Reporting on Vehicle Returns
Accessing information on the latest vehicle maintenance and the number of requests for a particular vehicle becomes possible with just a few clicks.
This system is an essential tool not only for business owners but also for various departments within the company:
- Marketers: It allows the analysis of promotion channels and the attraction of new leads.
- Teams: Technical and operational departments can use the tool for project management and task control, aiding in the analysis of time spent on workflow processes.
- Sales Managers: Effective interaction with clients becomes easier with comprehensive information about the client and their requests.
In summary, a company with a substantial vehicle fleet should incorporate a CRM system into its operations to enhance overall efficiency.
Security, Confidentiality, and Compliance in CRM
Corporate car sharing software serves as a repository for valuable and confidential information about the company’s clients. Any breach in security could lead to irreparable damage, with long-lasting consequences for the company’s activities. A reliable system must safeguard all data and adhere to all CRM security policy standards at all levels.
Key features of a secure CRM system include:
- Access Information: Identifying who accessed the data and when is crucial in protecting confidential information. The system must cover this aspect and provide the entrepreneur with access to viewing and managing permissions.
- Data Protection from Login: Access management allows the creation of an information hierarchy to secure the company’s information.
- Minimising Errors Due to Human Factors: Working with such a tool minimises errors by automating several processes.
- Protection Against Intrusion and Technical Issues: Storing information on servers guarantees uninterrupted operation. Additionally, the system must adhere to security standards, confirming data protection.
Car sharing software optimises workflow processes, improves communication with clients, implements effective marketing campaigns, and allows for analysis of both individual employees and the company as a whole.
The implementation of this CRM system represents a modern solution to various challenges faced by the company. While routine processes may not disappear entirely, optimisation enables the delegation of some repetitive tasks to the CRM system.
