Top 10 Features Your eCommerce Mobile App Must Have

Because of the increasing number of tech-savvy consumers, using an eCommerce app is integral to many people’s daily routines. In addition, the rise of the eCommerce sector has made it much more convenient for consumers to shop online. And after the pandemic hit, it was no longer a luxury but a necessity. Remove the need to turn on your desktop and enter your login information by touching the screen instead.

The growth of the online retail sector can be directly attributed to the popularity of smart devices, notably mobile phones. Mobile shopping apps have become commonplace. Businesses nowadays are capitalizing on the preferences of today’s shoppers.

With so many people using smartphones, there’s a huge opportunity for e-commerce apps. There are 3.2 billion smartphone users in the world. The percentage of total Internet traffic coming from mobile devices has surged fivefold between 2009 and 2018, from 0.7% to 52.2%. Nearly 93% of millennials used a mobile device in 2018 to compare prices on the web, and that percentage is expected to climb. Fascinatingly, in the same year, people worldwide spent 18 billion hours using just eCommerce apps on their mobile phones. What can be accomplished when cell phones and e-commerce apps work together is beyond comprehension.

However, although most eCommerce apps struggle to stay afloat, a select few are achieving remarkable success. The success of your eCommerce app hinges on its ability to provide an unparalleled user experience. You can develop your Mobile apps with the help of Mobile app development company in Dubai.

Let’s take a look at some of the most important considerations while designing an eCommerce mobile app so that you may bring your company to the next level.

1. Quick and Easy Signup

Customers are more likely to sign up for a service if they can do so quickly and easily. Make it easier for users to sign up by supporting many login options, including email, phone number with OTP, and third-party services like Google and Facebook. Customers are more satisfied with an online shop if they can easily access it. Customers are less likely to abandon the app and more likely to make a purchase when using it.

2. Enhanced Capabilities for Searching

Stores having a wide variety of items for sale can benefit from this function. Ensure users can easily navigate the site and locate the required information. Add features to the search bar, like filtering and sorting. Reduce customers’ time and effort to find what they need without searching the entire store. In addition to improving conversions, this will also make for happier customers. The icing on the cake is undoubtedly a rise in repeat business and devotion to the brand.

3. Augmented Reality

Augmented reality allows your eCommerce app to show off your wares in a realistic setting. It has been available for quite some time, but it was when companies like IKEA that augmented reality became the norm in the online retail sector. A virtual demo before making a purchase is a great feature.

Customers have found augmented reality to be extremely useful while making purchases online since it removes any lingering questions or concerns they may have had. Because it promotes informed choice through experimentation and helps reduce customer attrition. Of those who have used augmented reality when buying online, 63% have found it to be a positive experience.

4. Wishlist 

A wish list is one of the most important functions of any eCommerce mobile app. It’s a place for potential buyers to collect items as they shop online. Customers frequently revisit their want lists, even after they have made purchases from the list. This drives more repeat business and strengthens relationships with regulars. It’s convenient for customers to bookmark items without adding them to their shopping basket. Retailers can utilize the wishlist as a source of information to increase sales by contacting customers with reminders and suggested purchases.

5. Lightning-fast Checkout

Due to its importance in sales, your eCommerce app’s checkout must be fast and simple. Any modern e-commerce software needs to provide functions like guest checkouts and profile-based automatic checkout details. The user should spend as little time as possible finishing the transaction. It plays a major role in reducing shopping cart abandonment.

6. Alternative Payment Options

Due to consumer preferences, the online payment ecosystem has grown to include various payment types and mechanisms. There needs to be more than just a couple of payment methods available currently. The possibilities for quick and easy payments made through apps like Google Pay, Apple Pay, PayPal, and others are endless. If your eCommerce website serves customers worldwide, the payment processor you choose must be able to process transactions in various currencies.

7. Critiquing a Product

Like on an e-commerce site, customers need easy access to product information and user feedback. It’s also important to provide a place to share product feedback. The eCommerce market is propelled by customer feedback through ratings and reviews. When you give buyers additional information about a product, you make it easier for them to choose to buy quickly. A customer’s pleasure and the brand’s credibility are boosted when they share their thoughts in the form of a positive or negative review. As a result, loyalty among those customers grows.

8. Instant Notifications

Push notifications have various uses, including informing customers of new product releases, previously saved products being available again, limited-time discounts, and individualized marketing campaigns. These little prompts will go a long way in establishing rapport between your brand and its target audience. Compared to email campaigns, push notifications are superior because of the immediate nature of their impact on the user.

9. Action Indicator

This innovative addition to your eCommerce mobile app will surely increase your revenue. Give your consumers something fresh and exciting to use in place of the boring old shopping carts. Show them how it works in action. Customers will feel more at ease with the process when they can see the remaining stages in a progress bar. As soon as the progress bar disappears, the customer will undoubtedly experience a similar rush of endorphins.

10. Quick and Easy Help for Customers

Customers’ worst nightmare is trying to get in touch with customer support and failing repeatedly. Customers should easily get in touch with help whenever they have questions or concerns, whether before or after placing an order. Whether it’s a human executive or a chatbot, a rapid messaging function for customer care is an entertaining method to reassure a consumer that “we got you covered.” To make the consumer feel safe and supported, include a chat icon or a contact customer support symbol on every screen. The app’s “contact us” feature allows businesses to have phone numbers and email addresses for customers to reach them directly.

Concluding Remarks

Choose as many or as few of these options as you like for your eCommerce software, but make sure they serve your organizational purposes. Think about the goals you have for your app and how these features can help you reach them while also providing a fantastic experience for your customers. You should consider starting slowly and releasing features in batches as you build your eCommerce mobile app.

Samuel Jim
Samuel Jim

Samuel Jim Nnamdi is the CTO of Foxstate, a platform that powers digital infrastructures for Real estate financing globally. He has over 8 years of Software Engineering and CyberSecurity expertise.

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