Email marketing has long been one of the most cost-efficient online marketing strategies. The most recent estimate of the average email marketing campaign’s return on investment (ROI) is around $36 for every $1, which is substantial — especially for small businesses. It’s why you should not only focus on creating an email campaign that continually engages and nurtures both leads and existing customers but that you also promote your email newsletter wherever you can, whether it’s on your website, via social media, or even on your digital signage.
However, no email marketing campaign will be successful if your email newsletters aren’t of high quality. With that in mind, the following are six newsletter tips that will improve the odds of creating a successful email marketing newsletter when you use Mailchimp.
Use The Right Email Templates
The formatting of your email newsletter is crucial. Your email design should be easy to read, and the overall look has to be pleasing to the eye. This means using a clean, simple layout with plenty of white space. It should be easy for recipients to figure out what your content is about, scan your content, and find your calls to action.
Fortunately, if you have a Mailchimp account, you can access more than 100 different email templates. Mailchimp also offers drag-and-drop functionality, which makes it easy to add your email content to the newsletter design of your choice. Once you’re done, use Mailchimp’s preview tool to see what your email will look like once it’s sent to your subscribers. You can even see what it will look like on mobile devices.
Cultivate a High-Quality Email List
The quality of your email list is absolutely crucial to the potential success of your email marketing campaign. If half of your subscribers have zero interest in your business or if a significant number of your email addresses are invalid, then your open rate, click-through rates, and conversion rates will suffer, making it more difficult to judge your campaign’s overall performance.
Additionally, if you’re using Mailchimp, the pricing will be calculated based on your email subscriber count. If you’re sending emails to invalid accounts or people who aren’t interested, you’re paying for it. Fortunately, there are a few key things that you can do to make sure that your email list is high quality:
- Use double opt-in whenever possible. When someone signs up for your email list, send an email asking them to confirm their subscription. Doing so helps weed out fake email address.
- Make it easy for people to unsubscribe from your email list by including an unsubscribe link in every email you send, and make sure that the process of unsubscribing is as simple as possible.
- Regularly check your email list for invalid email addresses and remove them as necessary.
Take Advantage of Mailchimp’s Automation Features
One of the best things about Mailchimp is that it offers a wide range of automation features that can save you a lot of time and effort, particularly if you’re managing a large email list. With automation, you can automatically segment your email list, send welcome emails to new subscribers, send birthday or anniversary emails to your contacts, set up automated drip campaigns, and more.
Utilize A/B testing
A/B testing is a way to compare two versions of an email (Version A and Version B) to see which one performs better in terms of open rate, click-through rate, or conversion rate. You should always A/B test your emails to optimize them properly.
With Mailchimp, you can easily set up an A/B test for your email newsletter to test your email subject lines, content, calls-to-action, templates, and more.
Use The Send Time Optimization Feature
The timing of your email newsletter can have a significant impact on its overall success. You risk getting lost in the recipient’s inbox if you send your emails too early or too late. Mailchimp has a send-time optimization feature that analyzes the click activity of your email subscribers, allowing you to send your emails at the best time for maximum engagement.
Create Landing Pages
A landing page is a standalone web page that is designed for a specific purpose, such as converting leads or promoting a product. A good landing page will focus on a single call-to-action and have a clear and concise message. By using different landing pages for your email campaigns, you can more effectively target your audience and increase your email conversion rate.
If you’re using Mailchimp, you can easily create landing pages that are integrated with your email marketing campaigns.
Email marketing is a vital component of any online marketing strategy, especially when it comes to engaging customers and leads. Although Mailchimp is arguably the leading email marketing platform (it has a 72.68 percent market share as of 2022), it’s important to understand how to use it effectively in order to get the most out of your campaigns. By following these six tips, you can ensure that your email marketing efforts are as successful as possible.