Successful management of business processes is essential for all kinds of companies and organizations. But what is a business process, indeed, and how do you measure its successful execution?
Suppose your business is selling something. Whether those are products or services, you will probably measure your success with the profit you get in the end. And your profit will definitely depend on how responsive you are to customers’ demands, how well you can provide what they expect from you, and build constant relationships with your customers that will prevent them from wandering off and buying from your competitors.
If you are managing a non-profit organization, you will probably measure your success with the number of fulfilled projects, their goals and impact, and the number of resources you had to use to achieve those results.
All those processes require thorough collection and processing of enormous amounts of data. In general, your success will depend on how fast and efficiently you will manage to analyze tons of information, fund the best application for every resource you currently have, and discover new ways to obtain supplies, finances, commodities, stock, etc.
In other words, you need to optimize your Customer Relationships Management (CRM) and Human Capital Management (HCM).
Customer Relationships Management (CRM) – is a strategy that helps businesses and organizations to communicate with their customers, attract new customers and respond to their demands most efficiently;
Human Capital Management (HCM) – is the process of hiring the right people at the right moment and managing the workforce efficiently, optimizing the whole process.
Back in the day, those were extremely complicated procedures that required complex and expensive equipment as well as highly qualified staff. Sounds expensive, doesn’t it? That is why for many years, CRM and HCM were available only to big companies and organizations that could afford such expenditures.
Salesforce appeared on the market about a decade ago and offered a revolutionary concept of SaaS service. It took all the complicated data collection and processing as well as its storage online, introducing the business community to cloud computing and the potential of using Artificial Intelligence and customizable templates for the analysis of large blocks of information instead of doing the job “by hand.”
Workday, at the same time, allowed businesses to systemize their human resources processes and get the most out of the workforce potential, helping professionals find the best application for their skills and knowledge in the company.
In other words, both Salesforce and Workday help to optimize business processes, use their existing resources in the best manner and find new ones most efficiently. But are they interchangeable? And if yes, which is better?
What does Salesforce do?
Salesforce is a SaaS software provider. It means that a business that adopts Salesforce can enjoy all its functions and solutions without additional equipment or a complicated and time-consuming installation process. Salesforce Developers create customizable and even unique, perfectly tailored solutions for each business, and Salesforce Admin serves as the connecting link between the business and technical personnel, describing their demand and expectations and helping them manage the solutions they eventually receive from developers.
Salesforce is all about efficient CRM – a process that helps businesses stay in touch with their customers and target auditorium, communicate with them, and provide them with products and solutions they expect or will be willing to purchase.
CRM requires constant collection and processing of enormous amounts of data, careful structuring, and safe storage. And this is why Salesforce does adopt the latest developments in cloud computing, Artificial Intelligence, Blockchain, etc.
The best thing about Salesforce that makes it applicable for all sorts of businesses, from international companies to local bakeries, is its versatility and higher efficiency at lower costs compared to the analog “manual” Customer relationship management.
How does Workday work?
Workday is also a cloud-based software. It means that it offers the same obvious benefits as Salesforce – it does not require specific equipment and installation while processing and storing data in a limitless space. Moreover, the main distinctive feature of Workday has always been the fact that it is adaptable and, therefore, accessible for all sorts of devices, from desktop computers to a smartphone. Also, both platforms are known as tools for managing crucial business processes.
However, the similarities between Salesforce and Workday end right there.
From the point of Workday, the business process, the beating heart of any company, is the management of human resources. Workday is aimed at such things as hiring, proposing pay, terminating, creating a job, and making the workflow in a company seamless.
It led us to another fundamental difference between Salesforce and Worjklow. The latter is aimed at middle-to-big companies and organizations that have to coordinate sometimes international teams, gig professionals who work remotely, interns, volunteers, etc. In other words, while Salesforce will be efficient for any kind of company, including small private businesses, Workday is aimed at more complex organizations.
For the same reason, workflow aims to be more automated and provides more templates that can be applied to various organizations. Salesforce, and vice versa, is a much more customizable platform. It suggests that every solution will be adapted for a certain customer to get the most out of it. Mainly that is why Salesforce Admins and Salesforce Developers are in such high demand today.
It would not be entirely right to compare Salesforce and Workday, trying to tell which is better. These two platforms provide the same convenience of cloud computing and efficiency in the management of business operations but take different approaches.
While Workday is focused on human capital management, Salesforce puts customer relationship management at the forefront. Let’s say the choice between the two will mainly depend on the structure of a business, its specifics, and its goals.
If you want to learn more about cloud computing, start a perspective IT career as a Salesforce Admin or Salesforce Developer, or advance in your current position through gaining and maintaining your Salesforce Certification, contact CRS Info Solutions today. This leading Salesforce training institute with over a decade of history and a unique team of practicing Salesforce experts will help you get the necessary knowledge, obtain sufficient practical experience and keep your Salesforce Certification to guarantee your career growth and financial independence in the future.