Every person on earth has a name that tells their identity. Similarly, businesses, organizations, and brands have logos representing their identity as a business, governmental, or viable entity. Simply put, the logo design is used to identify any business, brand, product, or service.
Looking at the logo from a distance, if it’s easy to recognize what your business stands for, that’s when you know you’ve created an effective logo design. The influence of logo design reflects the success of making any business instantly recognizable and further encouraging customers to become loyal clientele.
Weird as sit sounds, a small A logo can determine a brand’s position in the industry. Determine sales, collaboration, and engagement, especially for brand logos. Therefore, pursuing an effective logo design is essential to business success.
A logo is an edge for all brand marketing efforts. Without an effective logo, your brand is like an unknown entity waiting with little hope for passers-by to recognize you.
To get an effective logo that should recognize by your audience, here in this blog post, I will mention what qualities should good logo have.
Table of Contents
6 Qualities of A Good Logo Design
We all know that logos are an important part of any business. It is frequently the first design element created for a brand and underpins the visual tone of all other materials. I want to talk to you about how to make your logo as effective as possible.
- Simple Yet Recognizable
The actual purpose of a logo is to express your brand. So, the logo should be simple and recognizable.
What does simple mean? Your logo should only comprehend the ideas you want to express. What are the ideas that describe a business? Nowadays, people love simple things and remember them. For instance, the Apple logo. This brand’s logo is recognizable and easy to understand. A 4-5-year-old child can recognize it.
Is your logo the same? Your logo must have one or two colors. Some brands’ logos come in multiple colors and are always good (Google comes to mind first). But don’t overlook deliberate the most effective logos. A striking logo is fine, but it shouldn’t be too complex or cluttered. So, make sure not to complicate your logo. Always keep it simple.
- Memorable
A good logo must be memorable. Giving your logo its personality makes it memorable. One way to determine if a logo is memorable is if someone can easily define it after sighting it. If they cannot describe it, you may need to change something.
Please note that not all logos need to include a business theme; however, some grand logo designs say nothing about what the brand offers.
IBM and Coca-Cola are the most persistent icons of our time and have developed meaning over time not because of the words or images they contain but through their association with the two brands.
- Unique
When we talk about the uniqueness of a logo, we’re not only mentioning how similar it is to other brands’ logos in the same industry. We’re also discoursing the uniqueness of presentation, visual basics, and brand personality.
Copied logos are just as bad for your brand as common logos. If your logo is a font, it doesn’t mean you have to compromise for a boring font (except that’s what you’re looking for).
Add your own to standard design elements to give yourself a chance to stand out: bright colors, formal fonts, and fun shapes. Stand up for attention.
- Versatile
Your logo should always be detectable in various forms of mediums. For example, it had to be adaptable, fit on a billboard, or be scaled down to a website’s logo.
Simple logos come in multiple sizes, are versatile, and are easy to read. Not only should the logo be scalable, it should also be used on websites, social media, printing materials, and others. It should also be able to display in monochrome. The logo can still be displayed in color, but it can also be displayed in monochrome or shades of gray. The logo should be identifiable and deliver a message even in such a situation. Many logo designers create their initial logo design concept in monochrome to keep it practical.
- Timeless
A good logo stands over time. Take an example of the Coca-Cola logo. Its design has changed little since its foundation more than ten decades ago. The result is that it is considered one of the world’s most unforgettable and noticeable brand logos. But, of course, keep in mind that logos can transform as your brand develops. Still, it would be best to consider your audience’s awareness of your logo.
Sudden changes may be unwelcome or ineffective. Also, consider the products that use the logo. For example, will it be printed on the tin? Will it be printed on the packaging box? It will help you determine a recognizable and timeless logo design.
- Colors Utilization
Another quality of a good logo design is the well-planned use of color. Certain colors evoke different feelings. For instance, red gets more attention in color consciousness than in other colors. Most of all, it’s about energy, desire, and affection. As such, it helps distinguish brands like YouTube and Netflix. Shades of yellow are associated with joy and happiness, and shades of blue accompany harmony. Careful use of color can reinforce your brand personality and create a clear connection with your targeted audience.
Final Thoughts
A logo is neither the whole nor the end of a brand, but it does play an important role. A logo helps instantly identify a brand, service, or product in consort with other strategic elements of a successful brand. It is the sign that represents the brand. By carefully considering the qualities of good logo design, you can be confident that your logo design will be successful and influential.
