Hype or Hope: What Is PWA for eCommerce Business?

Did you know that almost 35 billion apps were downloaded in the third quarter of 2021 alone?

The evolution of web applications has dramatically impacted the world of online commerce in particular. Instead of app downloads, many businesses have taken advantage of web applications. That way, they can improve user experience and boost their revenue.

Are you wondering what they are and how they differ from mobile apps? Keep reading to learn about them and how to build a PWA.

Hype or Hope: What Is PWA for eCommerce Business?

The Concept of Progressive Web Apps (PWA)

Progressive Web Apps (PWA) are one of the most cutting-edge technological trends in web application development today. For those who don’t know, PWA combines regular mobile and web apps. This offers a more seamless user experience than a standard website.

With a single PWA, your audience can enjoy offline functionality, push notifications, and perfect integration with mobile devices.

Seamless Integration

There’s no denying that PWA offers many benefits for eCommerce businesses. If you want to stand out from the crowd of competitors, using PWAs is a great and indispensable choice. Builder.ai makes app development easy.

One of the most significant advantages is its ability to offer a seamless bridge between web and mobile applications. Since they can work on any device, you don’t have to worry about platform or screen size inconsistencies.

Whether the user has a desktop computer, a laptop, or a tablet, the app will always work. This strong compatibility is the bedrock of growing eCommerce businesses.

Fast Loading Times Are the Perfect Business Solution

Another advantage of PWA is its fast loading time. Since attention spans are often limited, this is a huge advantage for online businesses.

Keep in mind that online apps are built using a technology called Service Workers. This caches the website’s content and stores it in the user’s device memory. That way, websites load faster than ever, even on slow internet connexions.

Not only will this improve the user experience, but it’ll also reduce bounce rates. It’s an investment that can give you more sales.

It Works Offline

You’ll be glad to know that users can access PWA even when they don’t have internet. Since PWA caches the necessary data, users can browse through the app and make purchases they’d like.

This feature is especially useful for eCommerce businesses that want to provide an easier user experience.

Push Notifications

Push notifications make it much easier for businesses to inform users of new products, sales, and other promotional offers immediately. Users don’t even need to keep the app open.

This is a highly effective strategy for re-engaging users who have abandoned their carts, for instance.

Ready to Build a PWA?

Now that you’ve learned how PWAs live up to the hype, you can build a PWA perfect for your business needs.

Daniel Odoh
Daniel Odoh

A technology writer and smartphone enthusiast with over 9 years of experience. With a deep understanding of the latest advancements in mobile technology, I deliver informative and engaging content on smartphone features, trends, and optimization. My expertise extends beyond smartphones to include software, hardware, and emerging technologies like AI and IoT, making me a versatile contributor to any tech-related publication.

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