Top Video Content Creation Tools

Every year, video content drives more web traffic than other forms of content on the internet. In 2018, users across the globe spent about 500 million hours watching videos on YouTube. Now, videos have become an important part of content marketing. There are several reports that state that video marketing is becoming almost every marketer’s favorite strategy. 
Around 64 percent of users watch branded video content before making a purchase. The human brain processes video content up to 60,000 times faster than any other form of content. About 92 percent of mobile users share video content daily. This shows that the right amount of video marketing can do wonders for your brand!
These are some of the statistics that show why every marketer needs to incorporate video marketing into their marketing strategies through various promo videos of their brand. But to create impactful videos, you will need the best video creation tools. 
Here is a list of some of the best tools that you can use while creating video content.

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Adobe Premiere Pro

Adobe Premiere Pro is one of the best tools out there that let you create and edit videos like a pro. It allows you to process different video formats and makes it possible to view audio files, videos, or animations of any format.
This video creation tool has several editing features that let you create a video that looks professional and attractive for the audience. Some of the key features of the Adobe Premiere Pro include storyboard mode, multi-track editing, linear timecode display, and HD support. In addition, there are many assistive tools like Film Impact that make your video look smoother and more professional.


VideoCreek is known as a famous intro maker for YouTube. Some of the intro videos that can be made using this creation tool are travel or wedding slideshows, music visualizations, kinetic typography, infographics, product or service reviews, and a lot more.
You won’t need any technical knowledge to use this platform. It is very easy to use and comes equipped with a variety of templates and features. All you will need to use this platform is a great idea for your intro video! You can choose from a variety of templates, edit online, and check the preview before finalizing the video.
The video creation tool is available for free, but if you need professional videos, you can go for the paid version.

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GoAnimate is a famous video creation tool that is used to create professional-looking animated videos. It comes with several impressive features to make your video editing process easier. The drag and drop feature allows you to select multiple background settings where you can align dialogues to characters easily.
Another feature that comes with GoAnimate is adding voice narration or voice dialog. Recording directly onto the platform is also a simple task. You can explore the variety of features, templates, characters, and backgrounds available in the GoAnimate library to make your videos look attractive and professional.


Viewbix is a video creation tool that also lets you edit videos on the platform. The impressive templates, soundtracks, backgrounds, and themes let you create professional videos within minutes. You can also record videos or audios on the go.
This creation tool has a number of features that will help you in your video creation process. You can add CTA buttons, links, or company logos to the video. These videos can later be shared on different social media platforms using the tool’s sharing feature. This will also help with lead generation and increase user engagement rates.

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If you need to do live streams for events such as live interview telecast, conferences, or educational events, Wirecast is your go-to video tool. It is equipped with live production software and works efficiently on both Mac and Windows systems.
Its helpful features allow you to capture live feeds from devices such as a microphone, camera feeds, web feeds, and many more. The tool also has inbuilt features that make video processing, editing, recording, importing, and sharing videos easier. You can also add transitions, live to switch, and animated titles to the live stream.


A fully automated video editing tool Magisto is powered by advanced Artificial Intelligence (AI) algorithms. When you upload a video on the platform, it selects the best shots from it and merges them into a brand new video. You can enhance the look of the video to make it look attractive by adding filters or music to it.
You can also record video clips or capture photos using the app. Using the free version of the app, you can create videos up to one minute and fifteen seconds long. To get access to other helpful features, you will have to use the paid version. 

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VideoScribe is a popular tool for creating high definition videos and animations. You don’t need to be an expert at creating and editing videos to use this tool. It is very easy to use, and anyone from a beginner to a professional can use it.
To improve the overall look of your videos, the tool provides powerful and impressive graphics. It has an inbuilt library of impressive features to help you process multiple video formats. You can also upload or record audios, photos, or animations to get high-quality video outputs. If you want to create video ads for your YouTube channel, this tool will help you do that easily. 
The tool also has promo video templates that you can choose from before starting editing your videos. Its simple feature of sharing lets you share your videos on several platforms with just a click!

Common Craft

Common Craft is a simple video editing tool that allows you to create unique videos and animations from photos, paper cutouts, and video clips. The useful features offered by the tool are easy to use and do not require extensive technical knowledge. Photographers, businesses, and entrepreneurs can make use of these features to create impressive videos.
You can edit your videos, audio tracks, and animations within a short amount of time. It has an inbuilt feature that lets you share your videos across your social media handles with just a touch of a button. 

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Videos are a great way to attract potential audiences. For that, a captivating video becomes an essential requirement. You can use either of the above-mentioned software and easily create an enticing video.


Ifeanyi Okondu
Ifeanyi Okondu
Ifeanyi Joseph Okondu is a Product Manager, technical writer, and creative. Connect with him on LinkedIn

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